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About Us
Looking for tools to increase your average gift? Are you interested in new ways to prospect for major donors during an on-air drive? Walker Media's products and strategies do just that. Stations large and small across the system have seen the number of major gifts double during their on-air drives....with half of the new major donors being NEW members!
Walker Media's founder, Karla Walker, has created a number of thank you gifts that are exclusive to public radio. Pre-loaded iPods and flash drives are geared toward the busy professional who doesn't have the time to create a large digital music collection, or perhaps the interest in learning a new technology. This potential donor loves that a trusted source (YOU!) has done all this work for them. It moves your station into another aspect of their life.
Additionally, Walker Media offers two custom CDs created especially for public radio members. Robert Shaw "Master of the First Art" Volumes I and II. These custom CDs were created with the family of the late, great choral conductor and his long-time record company, Telarc International. They were the first project of its kind to be permitted by the family. Robert Shaw was a a great lover and supporter of public radio and his family is proud that this CD has generated so much support for stations to date.
Walker Media's founder, Karla Walker, is a 20 year veteran of public radio and was the Director of On-Air Fundraising for the (former) Classical Public Radio Network for seven years. Her fundraising programming, strategies and products have raised more than $15 million for stations. Walker Media specializes in the creation of exclusive thank you gifts and audio production to support the on-air campaign for those thank you gifts. It's "Fundraising-in-a-Box" - designed to make your job simpler. Walker Media is in its launch phase. Check back regularly for new updates. Please call us to talk through strategies we can design to re-ignite your pledge drives!
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